Digital Meets Traditional
Design & Market for the Future
In an age of clean & creative design one constant will always remain true. (even if the design changes in the future, which is inevitable)
"Marketing & Design is all about the USER EXPERIENCE.”
As you progress through this article you might have heard of UX or User Experience, but if not here is an overview for you.
So, what is User Experience or UX?
Definition: Eliciting a person’s emotions about a product, service, or system.
Feelings, meaning, value, etc. that one elicits from an innate object or intangible good.
With the emergence of mobile, social, and computer technologies this has become more prevalent than ever.
UX encompasses these 4 broad components:
// Marketing // Branding // Visual Design // Usability
After understanding UX, applying these practices has been seen in several environments including:
I was fortunate enough to be involved in a creative project that merges digital with traditional.
We had the idea of bringing forth a new technology called Aurasma (HP just bought Autonomy) which gives the user an innovative and clean experience. Here is a link to the site: http://www.aurasma.com/#/whats-your-aura
We used iconography to describe the steps of downloading the app in a fun and hip manner.
Most importantly, we are putting the experience in the hands of the consumers.
We are providing them a sample book, a standard marketing & selling practice with a new way to access our product video by just scanning the cover of the book with the app that was downloaded on their smartphone. Once they scan the image on their phone, a video will pop up on their phone.
This technology is blending traditional and digital marketing with the sole intention of giving the user what they want.
My final thought is QR codes are out, Aurasma is in. I encourage you to push the limits with mixes of traditional/digital marketing and technology in a creative manner but always remember one thing.
CUSTOMERS are at the core!1 note